April 27th, 2022 was National Administrative Professionals Day. It is the day to celebrate and shed light on the many contributions of these devoted and valued administrative professionals. Administrative professionals provide real benefits to the people they support, and they play in assisting their teams in today’s rapidly changing business environment. They deserve their time in the spotlight more than ever.
This ad was designed to take an opportunity to express recognition and appreciation to administrative staff working hard behind the scene. The main colours are pink and soft powder purple which resemble spring, the season of April. The cat character is Heykim Creatives’ theme animal character in the spring of 2022. As it was a character representing HeyKim Creatives in the season, it shows the HeyKim Creatives’ deep respect and appreciation for administrative professionals’ hard work. Small elements in the background such as a clock, envelopes, paper work and message bubble are there to resemble different tasks of administrative professionals.