Cohen’s Original offers premium steak rub for people who wants high quality restaurant level of steak made in their own kitchen. The places where these gourmet steak rubs can be found are at special stores which can be considered as more like a ‘food boutique’ than just a supermarket.
The colour theme of Cohen’s Original Steak Rub are the Champagne colours. The tone downed colour pink, beige, light purple and cream tone are chosen based on the theme. This is to create the mood of celebrational and elegant dinner with champagne. On the top of the label, there is a silhouette of golden cow with fancy design of oval frame around. This design was inspired by a vintage cameo jewelry.
In this label, three types of typefaces are used. Cohen’s Original is a san serif typeface which is very simple and clear to be recognized. The second important text is the label. The ‘Steak Rub’ is in the typeface Snell Roundhand. The dramatic curvy lines of this typeface are creating the contrast with the brand name. The rest of the texts are in a typeface called PT Serif. This typeface was chosen because of this typeface with serif delivers classical mood without being difficult to be seen. In many cases, the vertical strokes of the typefaces with serif can be hard to be seen when they are in small font sizes, but PT serif still delivers all the messages very clearly even in size 10.
The core of the design theme is ‘wedding’. Wedding is one of the most special time when people want to get together to share the moment with precious friends and family. With Cohen’s Original Steak Rub, anyone can have their special gourmet steak dinner and celebrate their life with loved ones at any time in their own most comfortable places on the earth.